How Bars are Using SMS Marketing Services

by Michael Armstrong · 2 comments

How Bars are Using SMS Marketing Services

Text Marketing for Bars and Nightclubs

SMS marketing services are being used successfully by many businesses, including bars. Customers want to be connected with through their smartphones, and SMS marketing services do just that.

Smartphone use is on the rise, and it is estimated that by 2015, more people will connect to the internet via smartphone than by a desktop PC. People are no longer tethered to their homes, making them reachable anytime, anywhere.

Bar marketing can be tricky. Many bar owners don’t have the marketing funds that nightclub owners do, but still need to have a plan for marketing their establishment. The goal of any business is to bring as many people through the door as possible, and bars are no different. With SMS marketing services, you can attain this goal for little cost. Bulk text messages can reach thousands of people at once, for as little as $.01 per text.

Bars are using lots of different text messaging strategies to bring in more customers, as well as reward the customers who have already come through the doors. Signs posted around the bar can include a special keyword which patrons can text to your specific code number. An automatic response is immediately sent to the customer with an offering. For instance, post a sign in the bar advertising a free shot by texting “SHOTS” to your code. By the number of coupons shown to the bartender, you will know immediately how well this works.

Another way bars are using SMS messaging services is to run contests with specific prize offerings that will entice your customers to come back. One such offering could be a bar tab. In the course of the contest, you will receive patrons’ cell numbers to use for future SMS marketing campaigns.

Anytime a bar owner is having a slow night, it is just too easy to increase the foot traffic by sending out a bulk SMS text message, offering specials on drinks to anyone who comes in that night, perhaps within the next couple of hours. Specials run by bars include a free drink or a discount on their bar tab.

Two of the best text messaging companies for bars are Trumpia and Tatango. Both offer free trials on their SMS messaging services, making it very easy for anyone to get started with an SMS messaging campaign.

Both companies’ bulk texting services offer great advantages over traditional email and postal advertising, including immediate delivery and personal impact. Both companies can help you establish a smart, engaging SMS marketing campaign for your bar with little cost, especially when compared to those email and postal campaigns that aren’t even as effective. See how easy it is to increase your bottom line through SMS marketing services.



Ontario Canada Mobile Marketing is taking off in popularity.  Nightclubs and Bars in Canada should start to research mobile marketing strategies such as:

  • Text Message Marketing
  • Mobile Apps
  • Mobile Optimized Websites
  • Mobile Advertising

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Paul Doran December 28, 2012 at 1:55 pm

Great article. Apps are also a great help. We have an android app which has a mix your own cocktail. In which we allow users to mix stuff and make their own cocktails , if anything new and good comes up we allow customers to name the cocktail. We have had hits like Mustang coffee (Rum + Coffee + Liquid Chocolate) which were suggested by our customers.

Michael Armstrong December 31, 2012 at 3:27 pm

Paul, Thanks for sharing. Bars are really starting to use mobile apps to for promotions and keeping in touch with their customers.